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Start your WFA journey now!

World Friendship Ambassadors (WFA) is a child-led group peer mentoring and personal development programme that promotes kindness, equity & belonging in primary schools through an interactive online video learning platform. 

Sign up now and start Autumn 2026 and get 10% off your first year using code WELCOME 10 by Friday 10th July.

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See WFA in Action

See how one of our WFA member schools delivers group peer mentoring

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What is World Friendship Ambassadors?

WFA is an online group peer mentoring platform for primary schools, led by children for children. It builds pupil leadership, friendship, kindness and whole-school wellbeing through creative video-based learning. 

At the heart of WFA is Adrian Benn, Bigfoot’s Senior Educator with nearly 20 years of experience. Through three specially designed modules — Positive Communication, Healthy Relationships and Feeling Good,  Adrian guides WFA mentors in a fun, inclusive workshop-style format that links directly to your school’s RSHE curriculum. 

Explore Modules

How the WFA works

Your school registers

Your school registers to become a member and selects Year 5 or 6 pupils as WFA Mentors.

Mentors receive training

Mentors receive online training from Adrian Benn via the WFA portal, supported by WFA staff leads.

Live Engagement Events

WFA staff leads & mentors attend live online support events throughout the year.

Mentors lead workshops

Mentors lead pre-planned group workshops for their peers using streamed video content with support from WFA staff leads.

Celebrate together

The programme culminates in a whole-school celebration during World Friendship Week in July, along with a big live workshop event open to all WFA member schools.

Sustainability

Recruit new WFA mentors for the following year as the WFA journey continues.

Want the full picture?

Before you register, take a deep dive into the WFA programme. Our full presentation walks you through everything, how it works, what it delivers, and how it fits into your school. (10 minutes)

Explore the Full WFA Presentation

Why schools choose WFA?

Pupil Leadership and Oracy

Develops confidence, communication and leadership skills in your mentors.

Wellbeing and Inclusion

Promotes kindness, empathy and a sense of belonging across the whole school. 

Curriculum Ready

Links directly to RSHE objectives and the the DfE Enrichment Framework. 

Minimal Staff Time

Child-led and self-running once established, with ongoing full WFA staff support.

Join WFA this term and enjoy 10% off your first year 

Sign up this term and receive 10% off your first year of membership with code WELCOME10 and get started for Autumn.

Offer ends Friday 10 July. 

Affordable and Easy to Run

WFA is low-cost, child-led and simple to deliver. Once your mentors are trained, the programme runs with minimal staff time while creating a lasting impact across your school. The average cost for an entire year of WFA in your school is comparable to the cost of a single teacher agency supply day. That's real value!

View Price Plan & Join WFA

 “WFA gave our pupils real ownership, built their confidence and created a stronger sense of friendship across our school.” - Kempston Rural Primary

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